About Us

Inspired by the multicultural vibe of Melbourne, and the Australian lifestyle, IDS blends classic style with elements of contemporary flair to design wearable garments that seamlessly fit into any modern wardrobe.


Established in 1998, IDS has garnered a cult following for uncomplicated, confident everyday wear. Focusing on affordability without compromising quality, IDS stays true to its original vision and creativity on all aspects of the design and construction process from concept, right through to the finished garment.


The basic concept of IDS for women is to find the clothes that suit you best, that makes you feel comfortable, confident, sexy, good looking and happy, and then hang on to them like old friends.

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